Be fabulous in floral or subtle with a pinch of paisley, depending how bold you’re feeling. The new campaign shows customers how to pull off prints from head to toe or combine with those wardrobe essentials.
The stills and video were shot over a 2 day period at Big Sky Studios in London. The Primark store windows and in-store POS will update every two weeks to showcase each of the bold prints across a 6 week campaign duration.
If want to see more of Primark Spring, Phase 2 check out our website