Samsung Christmas 2013

We created a dramatic window display, featuring a Christmas tree made from presents, framed by a curtain of light that wrapped the store.

This dramatic 5m high tree acted as an exciting piece of in-store theatre, drawing the attention of hurried Christmas shoppers, whilst showcasing a range of innovative products perfect for Christmas.

We continued the magic throughout the store through vibrant table wraps, POS, candy canes and a series of dynamic animations that brought products to life with a magical snow storm, inviting customers to ‘Discover the magic of Christmas’.




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