The new Spring campaign for Primark is all about updating your SS14 wardrobe with the season’s must haves. Simple backgrounds of painted brick walls and white wash wooden flooring and a mixture of model and still life photography help hero the key prints, colours and shapes for Spring. The flashes of colour used in the hair and make up was heavily inspired by the season’s trends.
The campaign videos’ also emulates the season’s key trends and uses a mixture of video and still photography, with the still shots being crafted into short stop-motion videos.
Check out the full Primark Spring Phase 1 Campaign on our website