Back to Basics:
The current political landscape and deglobulisation will influence many consumers to turn away from the world economy to focus on domestic growth. Many people will seek to connect both locally in real life and globally through social media. The emphasis will be on creating safe spaces for people to belong and feel comfort, local communities will be re-established and the importance of home and belonging are coming to the fore.
Traditional techniques and local materials will be used and showcased in new ways as trust, consistency and accountability become more important. Process adds meaning and value to products and materials like wood will remain a dominant material.
Everyday items are now embedded with a connection to community and craft and hand-woven goods, blanched wood and white metals create an artisanal finish. Fashion and interiors will have a deeper interest in making things for the long-term as sustainability becomes crucial to the consumer.
Brands will continue to invest in opening up their design processes for everyone to experience. Burberry’s Makers House and Selfridges Your House are good examples of brands allowing the consumer to immerse themselves in the craft and expertise that goes into their product.
Sustainability and social impact:
Sustainability is influencing commercial spaces more as retailers look to reduce the environmental impact of their stores. Blurring the boundaries between the indoors and outdoors creates a space that communicates with the natural atmosphere.
66% of Millennials state that they are willing to pay more for products and services that come from companies that are committed to positive social and environmental impact. Savvy brands are tapping into the global desire for sustainable living with new retail concepts which promote conscious care, repair, recycling and circular commerce.
Products that have been upcycled, or have taken inspiration from the natural world are proving popular amongst consumers.
There has been a recent renewed craving for all things nature and consumers demand design with honours both the environment and social responsibility. Inspiration is not only being taken from the immediate environment, however and the furthest reaches of space, the depths of geology and the botanical world are all big influences.
Cosmology, celestial designs and botanical elements are all influencing textile and pattern designs and marble continues to be used frequently, evoking strong connections to the earth and geological influences.
With people demanding truth and transparency from consumerism, the revival of creativity, self-expression and the handmade has led to an interest in a more rustic, authentic style of design to counter balance the continuing advancement of technology.
Designers will look to expand beyond products to challenge systems and disrupt established orders. In future, emphasis will be on designing systems and not things. This, influenced by the experience economy will engage creative design and inspire new design trends.
Duel purpose design is one way that traditional categories are being challenged. To suit a modern consumer design must now be seamless in experience ensuring a constant feeling of comfort.
Products must now work both indoors and out, transitioning seamlessly between the two. This style of product puts the design in the consumer’s hands. Consumers can pick and choose the components they want, fitting them together in a way to meet requirements effectively. With property becoming smaller and house moves becoming more frequent, modularity ensures that furniture fits perfectly, offering not only functionality but also a playful spirit and upgraded ingenuity.
This trend challenges the conventional ideas of décor and lives up to the demand that furniture must be as flexible as we are.
Modular furniture systems, such as shelving systems which you can stand, hang, add or remove will take over the dwellings of younger consumers in particular. This style offers the customisation that is so important to today’s consumer but also takes into consideration those who regularly change their homes.
There has been a large shift in the way consumers imagine the workplace, with many seeking a home style office space. We are now able to work anywhere, taking elements of the home with us.
Broader office design strategies have shown to have significant sustained impact on wellbeing and the productivity of employees by appealing to their senses and empowering them to choose where and how within a workplace they want to work.
Modern workplaces, therefore need to respond by providing environments that satisfy the employees life outside of traditional office hours. As the office becomes more like the home, design needs to adapt to encourage healthy behaviour.
Décor and patterns that are welcoming and comfortable and soft pastel palettes combined with rounded furniture and tactile materials create a warm, plush workplace.