Lee Broom's Opticality Exhibition

During London Design Festival 2016, British designer Lee Broom transformed his Shoredich store into a post modern Op Art experience named 'Opticality.'

British designer Lee Broom transformed his Shoredich store into a post modern Op Art experience named 'Opticality.'
Optical reflects the monochrome graphics and mood of the era with a modern linear pattern visible from all vistas thanks the the fully mirrored room.
The transformed store becomes a surreal space inviting visitors to step into an immersive optical illusion.

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