To celebrate its 6 year anniversary, last week Instagram upgraded from its one-floor home on Facebook’s Californian campus to its very own three-story building. This brand new space for the app was designed with the help of architecture agency Gensler. Following on from Instagram’s updated gradient icon back in May, the company worked with the San Fransisco agency to carry their new coherent visual identity across the interiors of three stories of the new space. Online graphics meet offline space, as Instagram’s aim was to produce a 3D environment which reflects their mobile app “Offline, that translated into different textures, bright colors, and lighting” says the head of design at Instagram, Ian Spalter.
With approximately 65,000 square feet, the multi-level space boasts an immersive lobby area with an interactive gallery of digital displays showcasing real-time app content. Comfort meets creativity on every floor with lounge spaces and micro-kitchens and a Blue Bottle coffee bar is also located on one of the floors, amongst the interiors of clean lines, neutral tones and vibrant bursts of colour. Featuring a studio space on the first floor, the new head office’s “Creation Area” allows visitors to snap their own ready-made Instagram opportunities against expertly-lit background scenes. The lighting can be adjusted to include sunset, sunrise, a starry night, the moon or the sun. 3D clouds are also built into the area.