We developed a concept that was built around‘Eat, Play, Sleep’ with the intention of capturing the everyday life of a baby but taking those moments that feel really special.
The mood board was developed to include visual references that were full of personality, authenticity and warmth. There was also as much focus on the babies personality as on the product to help create a connection with the customer. The look and feel of the mood board was kept neutral in colour so that the resulting images would work across all seasons.
We chose to collaborate with Ulla Nyema, an established photographer who has worked with M&S baby and The Little White Company on the shoot itself which took place at Snap Studios in East London, using a mix of 6-9 month old babies.
The photography will be launching in all stores with the summer campaign so make sure you pop in to your local Asda store to have a look at it in the flesh.