We’ve been busy trailing various game engines and video processes to experience the spaces we’re designing as we're designing them. We’ve been transported to stores all around the world and taken a seat in concept stores of the future.
This has many benefits – obviously we can experience layout, materials and customer journeys, but we can also work closely with other areas of the business, testing artwork and motion in situ to ensure they achieve maximum impact. We can also share this experience with our clients, giving them a clear insight to how the finished project will look.
This technology is growing fast and we see virtual reality being a key part of our design process in the future.