The Unit London – A New Generation Of Art Gallery

“Art should be celebrated, inclusive, undivided.” That’s the fundamental principle behind one of London’s rising progressive art galleries, who opened the doors to their new space in Soho last month.

Their first showcase is ‘RAW’, a captivating exhibition by Chinese contemporary artist Zhuang Hong Yi, who manipulates thousands of rice paper flowers, which he then combines with layers of oil and acrylic to create vibrant large-scale fields of petals on canvas.

The most impressive thing about The Unit London is that it was founded by two young artists who have no formal experience or education in art business. Joe Kennedy and Jonny Burt, both only 24, are part of a new generation of gallerists who are passionate about championing talent above all else. From opening their first pop-up gallery in Chiswick two years ago, they have gone from strength to strength. Their success is no doubt down to their dedication to showcasing contemporary artists who are genuinely innovative and gifted.

When asked about how their approach sets them apart from the traditional gallery model, they explain: “The majority of galleries out there aren’t about incredible art; they’re about serving a market, ticking a box and doing what makes their investors happy. We’re fiercely independent and completely committed to our ambition of making sure the talented artists we show have a platform to be seen by the world.”

‘RAW’ is on until Saturday 17th October. Entry is free.

theunitldn.com

147-149 Wardour Street, Soho, London W1F 8WD

Opening hours: 11am - 7pm, every day

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