Retail // Barçin Store - Istanbul

A new store concept has been created for multi-brand sporting goods store, Barçın.

 

The design concept brings the spirit of sport to the store interior to inspire, energize and motivate its customers. The store concentrates on each category with individually designed areas playing up the sports characteristics. For instance the basketball section owns the colour orange and sits on a basketball court style floor, whilst the colour blue is dedicated to the swimming area, with an enormous inspirational digital image on the ceiling which immerses customers in the feeling of being underwater.

Image credit: Yalin Tan Partners

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