For the release of the 2015 Spring/Summer adidas Climachill line, adidas and URBANTAINER developed the “adidas Climachill Innovation Lab” in Myeongdong, Seoul, which provides customers the opportunity to experience the benefits of the new products.
The design concept of the store presents 'Climachill' - “MAXIMUM COOLING”.
The aim was to promote the launch of Climachill by communicating its brand with customers through emotional visualisation and experiential design. The “Climachill Innovation Lab” is organised in two parts, the experience zone where the main Climachill concepts can be experienced, and the display zone which highlights the actual products.
In the experience zone, customers can explore the sensation of extreme cooling. The center point of the experience zone is the MAXIMUM COOLING tower, which demonstrates the extreme permeability of the thread by changing colours inﬂuenced by body temperature. With the inﬁnity wall, a set up of mirrors creating the impression of endless space, and reﬂective aluminium spheres, the design team realised an abstract visual representation of the sensation of unlimited maximum cooling.