Well considered animation can breathe fresh life to typography.

A recent collaboration between designers and animators shows how fully animated characters can come to life.

The experimental typeface Franchise shows the potential of a complete animated alphabet. There are many more examples out there, and suites of pre-animated typefaces are becoming readily available for designers to use, just visit: http://aescripts.com/after-effects/animated-typefaces/

We believe by working closely with brands along with guidelines and typographic rules, animated typography can offer a unique look. It can also help towards communicating the brand values or tone of voice, this is definitely something we are eager to explore.

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