Primark Lingerie 2015

Primark Lingerie 2015 campaign designed and produced by our Retail Designers.

For Every Side Of You’ marks the 2015 Lingerie campaign for Primark, designed and produced by The One Off. The concept came from a brief to showcase the full extent of the Primark product offering. The campaign shows 3 different models and their alter ego, each in a day to night scenario. The campaign was designed to address the needs of customers with different shopping habits. The campaign highlights the everyday bras that start at £2/€3 to their more glamorous co-ordinates that sell for £7, a range that has something for everyone without breaking their bank.  

For more information on the project check out our website

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