Lacoste Footwear approached us to help them develop a new way of displaying product within their showrooms during their annual product conference.



The key objective behind the brief was to provide the brand's global partners with clearer guidance on how the product could be merchandised to suit the varying needs of the Lacoste Footwear retail channels: Lacoste boutiques, department stores, independent stores and sport/fashion multi-brand stores.

We worked closely with the marketing team to develop a premium feeling shop-in-shop which included two types of branded POS items. The new segmented strategy was a great success, it was just a shame that the conference only lasted 2 days!

For more information check out the project on our website 

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