It incorporates everything that runners have come to expect - gait analysis machines, foot shape analysis and mannequins posed mid-stride.
The retail store is also largely merchandised in a full-size Subway car.
Following 32 years in service beneath New York’s streets, the car spent a decade in Hollywood, serving as a set for films including Godzilla and Die Hard. This prop is about putting a store at ease with its location. A Big Apple icon finds a new lease of life.