Speedo Global Fixture Design

Our retail and graphic designers worked along side the Speedo retail team to redevelop the global fixture design and store environment.

The process included full research & analysis, concept design, development, prototypes, design intent and layout of store scenarios.

The overall objectives were to; reduce the current number of components, make the fixtures more flexible, cost effective and more minimal in design whilst working within the brands new VM retail guidelines.

For more information on this project check out our website 

 

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